Michelin

Michelin called upon PES for logistics support for its introduction of the new X-Ice tire to the world press and Canadian dealer groups. The launch was conducted in the northern Canadian province of Quebec at Mecca Glisse, a purpose-built automotive racing and testing facility near the resort town of Mont Tremblant. PES managed all logistics for this unique event, spending a wintry week testing the latest snow and ice tires from Michelin and comparing them to various competing brands. Sub-zero temperatures, along with a natural-terrain course, made for challenging yet optimal conditions for Michelin to showcase its latest products. Michelin later introduced the X-Ice Dealer Tour across North America, with PES providing the logistics and fleet support.

X-Ice Dealer Tour gallery